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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 2	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 4	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q21-Q26):

NEW QUESTION # 21
Below are some example use cases that you would like to implement in SAP Emarsys. Which options are using triggered email? Note: There are 3 correct answers to this question.

A. Send a delivery status update email upon status change.
B. Send a win-back email for defecting customers.
C. Send a marketing email on a contact's birthday.
D. Send a confirmation email after a contact's purchase.
E. Send account details to registered contacts.

Answer: A,D,E

Explanation:
In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.
Correct Options:
A: Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase.
C: Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. help.emarsys.com D: Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly.
Incorrect Options:
B: Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.
E: Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.

NEW QUESTION # 22
You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design. Which of the following can you use to do the analysis?

A. SAP Cloud ALM
B. SAP Solution Manager
C. SAP Best Practices
D. Lean IX

Answer: D

Explanation:
* Option B (Lean IX):Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures-key steps in a clean core journey.
* Option A (SAP Best Practices):Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.
* Option C (SAP Cloud ALM):Incorrect. SAP Cloud ALM is for application lifecycle management (e.
g., implementation, operations), not specifically for IT landscape analysis.
* Option D (SAP Solution Manager):Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.SAP's clean core documentation highlights tools like Lean IX for landscape analysis.
References:SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" (https://help.sap.com/).

NEW QUESTION # 23
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

A. Store Revenue
B. Store Purchases
C. New Store Revenue
D. Total Refunds
E. Average Purchase Value

Answer: A,B,E

Explanation:
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
* Option C (Store Revenue):Correct. Total revenue per store is a key metric.
* Option D (Store Purchases):Correct. Number of purchases per store is tracked.
* Option E (Average Purchase Value):Correct. Average order value per store is available.
* Option A:Incorrect. "New Store Revenue" isn't a standard metric; it's just "Store Revenue."
* Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

NEW QUESTION # 24
In which case would you use Participation Settings instead of Participation Check node?

A. You want to determine participation on a program-level basis and filter contacts based on the time when they entered the program.
B. You want to make the check available in other programs.
C. You want to see how many contacts were filtered through Participation on the Program Reporting page.
D. You want contacts who do not fulfill participation criteria to continue their journey.

Answer: A

Explanation:
In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:
* Option B:Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.
* Option A:Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.
* Option C:Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.
* Option D:Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-level filters.References:SAP Emarsys Help Portal -
"Automation Center" (https://help.emarsys.com/).

NEW QUESTION # 25
Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

A. Uploading product data files over a secure connection with password protection is supported.
B. A comma (,) must be used to separate multiple values in category fields.
C. Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as
1,2,3).
D. Values are NOT case sensitive, (e.g., Women Dress 100 is the same as women_dress_100).

Answer: B,C

Explanation:
For product data imports in SAP Emarsys:
* Option A:Correct. Redundant white spaces are trimmed unless quoted, ensuring consistent parsing.
* Option D:Correct. Commas are the standard separator for multi-value fields like categories.
* Option B:Incorrect. Password protection isn't a supported feature for uploads; security is via SFTP
/HTTPS.
* Option C:Incorrect. Values are case-sensitive in product feeds (e.g., "Women" # "women").The SAP Emarsys Help Portal under "Product Catalog Import" confirms these rules.References:SAP Emarsys Help Portal - "Product Catalog" (https://help.emarsys.com/).

NEW QUESTION # 26
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